Expertise · 01
Market Intelligence
Know the market before you make the move.
Market intelligence for companies facing important commercial decisions. You may already have data, a strategy — even a presence in the market — and still face questions you cannot answer with confidence.
Casablanca, Morocco
The questions
The questions that sit behind important commercial decisions.
We investigate what your existing data cannot tell you with confidence:
- Who is really winning in this market?
- Where is demand coming from?
- What are competitors doing?
- Which price points exist?
- Where are the opportunities?
- What is changing?
- What are the barriers?
What we help you understand
A complete view of the market you are moving into.
Market size & potential
Assess the size, structure and potential of a market or category.
Competitive landscape
Identify competitors, compare propositions and understand how the competitive environment is evolving.
Pricing & positioning
Map price points, propositions and competitive positioning.
Distribution & channels
Understand how products and services reach customers, and where opportunities or bottlenecks exist.
Market trends
Identify relevant changes in consumer behaviour, competition, technology, regulation and industry dynamics.
Opportunities & gaps
Identify underserved segments, market gaps and areas that warrant further investigation.
Barriers & risks
Identify factors that could affect market entry, expansion or commercial performance.
Our principle
The questions are more important than the report.
A 100-page report is not useful if it does not answer the question that matters. So we start with the decision you are trying to make and work backwards: what do we need to know, what evidence already exists, what needs to be researched, who needs to be questioned, what needs to be observed — and what needs to be tested.
Toolkit
Our market intelligence toolkit.
Desk research
Industry data, company information, public sources, economic indicators and specialist research.
Competitive intelligence
Competitor mapping, product comparison, pricing, positioning and commercial activity.
Expert interviews
Structured conversations with relevant industry professionals and market participants.
Channel research
Investigation of distributors, retailers, intermediaries and routes to market.
Field investigation
On-the-ground observation and verification of what is happening in the market.
Consumer research
Surveys, interviews and other consumer methodologies where the question requires them.
Deliverables
What you receive.
Every engagement is scoped around your decision. Depending on the question, outputs can include:
- Market structure and sizing assessment
- Competitive landscape and benchmarking
- Price-point and positioning maps
- Channel and distribution analysis
- Opportunity, gap and risk assessment
- Executive briefing on implications and next questions
Across industries
Particularly valuable for FMCG. Relevant to every sector.
FMCG
Category dynamics, brand presence, portfolios, retail channels, pricing, promotions, availability and emerging competitors.
Manufacturing
The competitive environment, buyers, distribution and demand for your products.
Healthcare
Demand, stakeholder behaviour and the competitive environment.
Construction & real estate
Projects, buyers, demand, pricing and competing supply.
Different industries. The same fundamental problem: making decisions without enough evidence.
Selected engagements
Market intelligence in practice.
Client identities are protected. What we can share is the question, the approach and the outcome.
Can you help companies entering Morocco?
Yes. Market-entry support is a core part of our work: assessing market structure, demand, competition, pricing, channels and commercial barriers, then translating the evidence into practical entry priorities, route-to-market options and, where relevant, partner identification.
Do you provide market studies?
Yes. But we prefer to begin with the business question rather than a predetermined report format. The final study is designed around what you need to decide.
Can you investigate competitors?
Yes. Competitive intelligence can include competitor mapping, pricing, products, positioning, distribution, retail presence, customer experience and other relevant dimensions — always within the limits of what is ethically permissible.
Start a conversation
Know the market before you make the move.
Tell us about the decision you are facing. We will help you determine what needs to be known — and how to find out.