Industries · Flagship expertise
FMCG Intelligence
FMCG moves fast. Your intelligence needs to move faster.
ARKAD Plus helps FMCG and consumer-goods companies understand markets, consumers, competitors and retail environments — from category assessment to consumer research and field audits.
From shelf to consumer
Why FMCG is different
Consumer markets move differently from industrial markets.
A product can have strong awareness and weak conversion. A brand can be well known but poorly perceived. A competitive price can still fail. A product can be available — but invisible. And what consumers say they want is not always what they buy.
What we investigate
Seven lenses on commercial performance.
Category
How is the category developing? Who is competing? Where is growth coming from? Where are the gaps?
Consumer
Who buys? Why do they buy? What makes them switch? What prevents purchase?
Brand
How is your brand perceived? How does it compare with competitors? What associations does it create?
Price
What price points exist? How price-sensitive is the consumer? How does your proposition compare?
Retail
Where is the product available? How visible is it? How is it presented? What are competitors doing?
Distribution
Where does the product reach the market — and where are the gaps?
Competition
What are competing brands launching, pricing, promoting and communicating?
Decisions supported
FMCG research can support decisions about.
From shelf to consumer
Where a clearer commercial picture emerges.
What the consumer says
Consumer research and qualitative investigation.
What the retailer shows
Retail audits, availability and shelf presence.
What competitors do
Launches, pricing, promotions and communication.
What the market data indicates
Category structure, trends and channels.
Disciplines
The expertise behind FMCG intelligence.
FMCG intelligence draws on all four of our disciplines, combined around your question.
Selected engagements
FMCG and retail engagements.
Client identities are protected. What we can share is the question, the approach and the outcome.
Start a conversation
Your next FMCG decision may depend on a question you haven’t asked yet.
Let’s find it. Tell us about the category, the market and the decision ahead.